Websites are like cars. There are outer, visible parts that you can see, and there are vital parts “under the hood” that aren’t seen, but are vitally important.
SEO is the “engine” of your website and allows potential clients to find you online! If your SEO isn’t properly hooked up, your website will fall to page 2, 5, or 8 of Google and the people who are searching for you won’t find you.
It’s not enough to have a beautiful website if no one can find you! You need to make sure that your website is “Google friendly” and that’s why you need SEO.
Now, unfortunately, the essential elements of SEO are always changing. Fortunately for you, we have made it our mission to stay informed so your company gets exactly what Google wants, so your site is ranked higher and your potential clients find you!
What is SEO?
SEO is simply the ability for Google (or other search engines) to find your website. Remember that your clients won’t be searching for your company’s name (because they don’t know you yet!). Instead they will be searching for what you do.
For example, if you own a bakery, they will be searching for “cupcakes” or “cakes.” If you’re a dentist, they will be searching for “dentist” and the name of several towns near you.
SEO is not something you fix and forget about. Google is constantly changing the rules of the game (so scammers can’t ruin it for all of us) so we have to continually be staying on top of what is expected and what is best practice. If you’re not super techy or if you’re just a really busy business owner, this can feel like a huge burden to add to your already full To Do list. However, it is really essential that every single month you take the time to check on your website’s rankings. You can do this by googling your key words and the cities that you draw from. Make sure your rankings are improving or holding strong and not dropping.
If you just don’t have time for this, we can help. You can choose monthly hosting support and we will check on your website’s rankings and send you a full color report each month, so you know how your site is performing. You can breathe a sigh of relief because we’ll take care of it. But we’ll keep you informed, too. Most SEO firms take your money every month, but you have no clue what they are doing or how your site is doing. We’ll make sure you know exactly what’s happening.
You need to get found on Google so you can make a difference in the world. People are searching for you--can they find you?
I'm always interested in awesome (time saving) apps that other business owners are using, so today I thought I'd share with you a couple of my favorites!
1. Pages- This app gives you a shortcut directly to your businesses’ Facebook Page. You can quickly check notifications, respond to messages, pre-schedule posts, and see how well your ads are performing (without getting distracted by your newsfeed)! I use this multiple times a day!
2. Groups- If you’re like me, you are in many Facebook groups (and many you manage a few, too!). This app allows you to easily check on just your groups and the recent activity on every post (SUPER helpful if you’re the Admin!). Use this shortcut to get to your favorite groups (your favorites can be sorted to be seen at the very top). Not-so-favorite groups (like Garage Sale sites) can be hidden in your Newsfeed, but you can pop into this app and catch up quickly on everything you missed!
3. Evernote- I use this app every day, multiple times a day. I can easily search for my favorite book lists, resumes submitted via email (you’ll receive an Evernote email address which means you can send info to Evernote by just forwarding it from your inbox) with the notes you made during interviews, shared notebooks with your staff so you’re always in-the-know, favorite recipes, and user names and passwords! Hands down my favorite way to stay organized!
4. Our Groceries- My husband and I could not live without this app! Forget the grocery list in the kitchen or wandering around the store aimlessly. If I’m out and about or in my office and my kids tell me they’re out of toothpaste, I can quickly add it to the list. When I use up the last of the mayo when making supper, I quickly add it to my app, since my phone is always on me. If my husband is the one who runs to Target, he consults the list and grabs whatever was added by me! (Or vice versa.) Our apps are synchronized so we both have access to the list wherever we go!
Our team LOVES using Todoist to share tasks and sequences for various projects. You can assigns pieces of the project to various team members and get alerts when they are due or done.
This is totally just a fun app, but I love seeing pictures and posts from the last several years. I look at Timehop every morning and it's always fun to see what I was doing last year or 3 years ago!
What apps do you love? I can't wait to hear!
Each of these 13 secret strategies are vital to the success of your company. Alone, they are important. But when they work together, they create a firestorm of power for your marketing!
Most web designers are either:
The primary reason for working with us is that we are marketing experts. We have studying copywriting and marketing while also having certification in SEO. We drive traffic to your website and then win over your potential client with the look, feel, and words on your site!
You can certainly build your own website. There are easy-to-use platforms available that make this accessible to any business owner! But, if you don’t have expertise in marketing and SEO, you should outsource this to get it done quickly and correctly, so your company can grow and you can focus on everything else on your to do list!
Here’s what makes your experience with working with us exceptional:
We won’t build your website and then hold it hostage from you. After it’s built, we will actually train you so that you can edit your site whenever you want to.
We understand that your business is constantly evolving. You’ll need to have the keys back to your website so you can drive it and get where you’re going!
During the process of working with us, we’ll also hook you up with the absolute best and easiest tools to streamline your systems and add even more firepower to your marketing. Let's talk soon. Can't wait to help.
About the Author
Hi, I'm Jen Hickle!