Sometimes the words of our clients speak louder than anything we could say.
Check this out:
“57 new Ballet students scheduled for first trial class next week after following Jen Hickle’s Facebook guidance... I ❤️ this!!”
Let me tell you: Zoe hated Facebook. Didn’t know how to use it for her ballet school. Wasn’t getting any real students. After our assistance, she is pulling in new students for fall and crushing it!
We also received this email this week:
It has been about a year since we created Fort Myers School of Music. I was very nervous about changing the name as Jay and Kay's has 27 years of advertising equity built up.
Well. . .Last night Fort Myers School of Music won "The Best Place to take Music Lessons!"
What's even better is that due to an error on the newspapers part only Jay and Kay's Organ and Piano Co. was listed, and that was under retail (we won that also).
So. . . the school won solely based on public awareness, created by your marketing program!
Even cooler. . . at the awards ceremony one of the presenters stated to the audience that she had just researched online all the area music schools, and her children will be starting lessons with us when school starts.
This is great proof that your marketing is working well! Thanks,
P.S. Feel free to have anyone in doubt that your system works call me :-)
Here's the deal: July is nearly gone. August is almost here. Bascially, you have LIMITED TIME to get your ducks in a row for fall marketing.
We've cleared our calendar to help YOU. Growing studios is our speciality.
Do you need help with any of this?
I know you have a million things on your plate. Trust me, I get it. I'm a busy parent and a busy studio owner, too.
All you have to do is call out for help and we'll take over. That's what we are here for! Just email us or schedule a time to talk. Our full time mission is helping YOUR business grow.
We are ready for the fall rush. BRING IT ON.
Are you ready??
P.S. We have been helping music studio owners since 2013. Now we are expanding to help dance, theatre, cheer, swim, and art studios. Who do you know who could use some hope and support with their marketing and their website?
Please forward them this email.
You could be the reason someone has the best back-to-school season ever!
Imagine their gratitude. If they are drowning, we can take some tasks off their plate.
We know studio owners have big hearts for little people. They are also short on time and have "To Do" lists a mile long. We get it. And we can help.
We moved into a new house in March and while it's not a "fixer upper" it definitely needed updating out of the 90s. (Which, by the way, was 28 years ago. WHAT?!) We have been doing non-stop projects over here, and utilizing many companies and contractors. And the number one thing that makes me want to pull my hair out? NO ONE replies to their email or answers their phone! Why? Because they are too busy doing the work in their business. But guess what? All of that work is going to go bye-bye when you don't reply to your clients and prospects.
There is nothing more maddening when I, as the customer, feel like I am the one dragging the process along. "Hey, just checking in. Have you scheduled a date for the project yet?" Or "Did you get my last email? What's the next step?" I can literally hear the frantic tone of voice in their emails. "Oh so sorry. We are really backed up." "I apologize. We have been out in the field. I need to check with my partner and get back to you." Makes me CrAzY.
So what would fix this? Systems.
Every business needs someone assigned to their email and phones. NOT the owner. NOT the owner's wife. But a dedicated person who is professional, calm, detailed and who gets things done.
If you are the one doing the work IN your business, you can't also be scheduling everything and handling the billing. You will LOSE YOUR MIND. And then, you will lose your customers.
An easy first step is hiring a Virtual Assistant. This is a person who is dedicated to your business, but not full time. This person will manage your email and phone calls and your schedule and invoice your clients. They won't work in your building and you won't have staff meetings. But they will give you sanity and your customers will be thrilled. The next step is to hire an employee full time. I know you think you can't afford it, but I'm telling you that you cannot afford to sabbatoge your own business and cause unhappy clients to leave poor reviews online.
Please don't be like the painters, landscapers, sign companies and millwork companies that I have been trying to work with.
Just answer your phones. Reply to your emails (within one hour!).
And if you can't do that, then HIRE someone to do it. The money you put out to pay for them will light a fire under you and you'll be more motivated than ever to advertise and get new business to pay for that person. And guess what? You'll have TIME to double your business because you'll have someone helping you. Amazing how that works!
I remember when I took this leap in my business. I was terrified and excited all at once. I spent an entire weekend creating an operations manual and FAQ document. Then I handed the phone to the new receptionist I had just hired. I logged her into my email. I wanted to PANIC. But guess what? We grew faster than when I was doing it! I had less stress. I could think clearly. I could do more marketing. I could see ahead and plan the future. It was a game-changer for me and it will be a game-changer for you. Don't say "I can't afford it." Say, "How can I afford this? How will I make this happen?"
The power lies in your hand. Afterall, you didn't start this business to be crabby and overwhelmed, right?
About the Author
Hi, I'm Jen Hickle!