How to Grow Your Business During the Summer

It's July! The heat is here which brings time at the lake, swimming at the pool, cool AC movie nights, and lots of baseball games!

We had a great 4th of July week with our family-- rented a boat, took a dinner cruise on a lake, went to a Twins game (they won!), and hung out at the beach with cousins and extended family.

In the midst of all the summer fun, it can be a little unnerving that business feels like it has slowed down or even come to a halt. Requests for more information are down, clients are dropping out, maybe you've had a lot of staff changes to deal with (I have).

Here's my advice:
Don't freak out.

Honestly, this happens every year. Everyone is enjoying summer and it's okay to take a breather. It's not okay to squander your free time with worry, though. So I have a few suggestions for you:

• Take time for learning. Summer is a great time to catch up on videos you've purchased or things you meant to listen to. I LOVE having one AirPod in my ear at a baseball game or while cleaning the kitchen. I can listen while getting something else done and it stimulates my brain and gets me excited about my business again.
• Clean up your website. Do you have out of date information lurking? Have you been meaning to freshen up the pictures or content? Now is a great time to get those things fixed before the fall rush.
• Set up Google Ads, Remarketing, or SEO. If you're not sure if your website is ranking high enough, now is a great time for a tune-up, just like getting the oil changed in your car. Use July to make sure you are ready for new clients in the fall!
• Organize. We picked up a big great bag at Home Depot this weekend and have filled it up with the big broken stuff that won't fit in our garbage can. It feels so good to lighten our garage and get stuff out of our closets that has been piling up. My next project is going to be organizing my master closet. I'm going to buy some big plastic bins and hide the Christmas wrapping paper and organize my quilting supplies so that space looks nice and neat. (It helps my brain when my space is decluttered, I swear!)
• Get a 360 degree marketing review. Let's take a look at how your website is performing, what you can improve on social media, and how your SEO is ranking. The 60 minute call is just $200. You can schedule that with me HERE. 

I want to see YOU succeed. And often, if business has slowed down, it's because you're not quite aligned with your marketing message. It just takes another pair of eyes to look at what's going on and help you make improvements. Besides, Facebook changes so rapidly that it's hard to keep up! We'll also take a look at your sales process and if there's a reason people aren't buying from you (often it's how you're wording your packages and prices and a small tweak can make a HUGE difference)!

My calendar is filling up for July, but I'd love to help you. Just schedule a call with me HERE!