Wow, I don't know about you, but January was crazy in our house! We had two birthdays (our oldest son turned 17 and our youngest daughter turned 10) and we traveled to Florida for some great fun vacation time in the sun. Our music school enrolled 40 new students and we passed a new milestone: 560 students are enrolled in our school and take lessons every week!
I just finished teaching a 5 Day Mini Course on Online Marketing and the response was outstanding.
Here's what people are saying:
"Thank You Jen and Chris! Over a year ago I hired Never Alone Business Services to redo the website for my business The Bayport School of Music...all I can say is that everything presented in this mini workshop will help your business reach more potential customers...Bravo!"
"So I watched the videos—very informative and clear, thank you, Jen!"
"Thank you for your investment in ALL of us!
Thanks for your consistent encouragement.
You DEFINITELY are fulfilling your calling, and we appreciate you much!"
"Thanks! You gave me a lot to think about."
"Hi Jen! Thank you so much for this very helpful mini course! You are awesome!"
If you missed out on the course this week, but would still like access to the free mini course, just email me and I'll get you access to the 5 videos! ALL the videos disappear on February 9, so you have one week to jump in!
Too busy to watch all the videos? I get it! Life can get crazy! Even if you just hit play and passively listen, you'll get ideas and clarity for your business. You don't have to do all the homework right away to still greatly benefit from the content!
So what's next for you? As January fades away and we walk into February, I find that now is a great time to finally fix your website and get those print materials finished. As I catch my breath from a busy January, my calendar is now open and ready for YOU. Just book a call with me if you need help with:
We hit the ground running in 2018! Our music school is the largest it's EVER been and it's the most healthy because of our rock solid staff. Our family snuck away for some fun in the Florida sun this last week and it's been SO wonderful to just get away and refocus as a family.
Soon we will be home soon and READY to begin our 5 day Mini Course on January 29! Have you signed up yet? I hope so!
Here's what you will learn:
It's easy to get signed up. Just click here and you'll be all set:
I'm going to enjoy a little bit more time with our family here in Florida and I'll see you in the Facebook course SOON!
Do you ever wish someone would just take you by the hand and show you how to use Facebook better for your business? Have you been looking for someone to sit beside you and just give you the basics of how to make online marketing work for YOUR business? Have you been on Instagram and wondered how on earth is works? And what about Google Ads? Are you getting coupons from Google but you have NO clue what to do next?
Well this is your lucky day. I've put together a free 5 day Mini Course on Harnessing the Power of Online Marketing. Whether you're new to online marketing, or been doing this a long time, you're sure to get fresh perspective and some helpful tips and tricks for leverging the online platform to grow YOUR business!
It's easy to get signed up. Just click here and you'll be all set:
Have more questions? Wondering how this all works? Just watch this quick video where I answer your most commonly asked questions:
I work with people every day just like you. They are busy. They are in charge of so much. Their heads are spinning. But they all know that if they could just increase cash flow, it would fix so many problems. They could afford more help. They could grow to the next level.
Well, I'm here to tell you that marketing fixes cash flow. Yes, it costs money to advertise. But when you get new clients from marketing CORRECTLY, you'll continue to increase your marketing budget because you see that it WORKS.
I don't want you to waste your money with marketing. So first take this mini course so you can be sure that you are doing things the RIGHT way. The way that will actually work and get your business growing!
Sign up and join us! Class starts on January 29!
Join here: https://www.neveralonebusinessservices.com/mini-course.html
When I was in high school, a petition was circling the school. We were outraged about something (I don't remember what, of course) and I'll never forget the principal's response. He wasn't mad. He was calm. But he gathered the high school together and he said: "Protests and petitions won't get you anywhere. Sure, it feels like you're doing something, but the best way to make change is not to sign your name on a paper. It's to stand up and do something. Have that hard conversation. Go directly to the person that has wronged you, and talk to them."
I've never forgotten those words.
The best way to make change is to stand up and do something.
I don't want to be whiner or a complainer. I don't want to be a protester or a petition-signer. I want to get up out of my chair, stand up, and make the small change that I can make.
I remember another day in high school. We were all loudly talking and moving as a herd from the cafeteria through the hallway to our next class. A bulky hand-painted banner had fallen from the concrete block walls and was now being trampled by the entire student body. We didn't even care. We just kept following the crowd. That day, my principal's face was red and angry. He stopped us right there in the hallway. "Didn't you guys see this?? How can you all keep walking and trampling over this poster??" We were dumbfounded. We really didn't see it. And if we did, we simply didn't care. We had our own agenda and our own interests in mind. We kept following the person in front of us, without a thought of the artwork that we were destroying under our feet.
Red-faced, the principal said, "All it takes is ONE person. One person to stop and move the poster so it won't get trampled."
I've never forgotten that, either. I have the power to get out of the crowd, take another look and do something. I can speak up, I can grab what is being trampled and I can get it out of harm’s way.
You don't have to march and protest and sign the petition. Sure, it feels good to be part of the crowd. Something bigger than yourself. But the biggest impact of all comes when just you--just one person--takes a stand and starts that hard conversation. Confronts injustice. Picks up that which is being trampled.
Acting bravely on your own is the most powerful action you can take.
My favorite quote says: "Do what you can, with what you have, where you are."
Imagine the impact if we each did just that.
I sighed. I stare at the task on my to do list. Again. It wasn’t going away, and yet I couldn’t seem to get the project done. Every time I worked on it, I got frustrated. Things weren’t working out the way I envisioned. This just wasn’t my strong suit. Sigh. Push it out to next week. Again.
I love using Todoist.com for all my tasks, but it’s frustrating when Chris keeps bragging about all the “points” he earns for completing all my tasks and I have OVERDUE glaring at me. I click the handy-dandy button that delays the due date another week. I rhythmically tap my pen on my desk. Maybe it’s time to get help with this design project.
<Fast forward 2 weeks.>
A new email comes in and the friendly message reads: “Jen, I have the proofs for you. Let me know what you think!” I open the PDF and grin like a fool. It looks so GOOD! And I didn’t have to do it! We hired a graphic designer and WOW this guy knows what he is doing! I write back: “I love it! Approved! Send it to the printer.”
Jumping over to Todoist, I gleefully check off the huge project that had been weighing on my shoulders for months. I grin.
These are the huge benefits of hiring a team:
When I build a team in my company, it’s imperative that everyone knows their role and what they should work on. My favorite tool is www.todoist.com. I can use hashtags to keep projects organized. I can assign tasks to myself or a team member and then set the date for a deadline. Every day, I get an email reminding me of upcoming and overdue tasks. I can even earn points for completing my tasks! Todoist works on my Apple Watch, there’s an app on my phone, and it’s beautiful on my computer. It synchronizes automatically, so I can stay on top of tasks wherever I am. Best part? The basic version is FREE! The upgraded version is only $29 per year. Totally worth it! If you’re building a team or collaborating on projects, check it out.
I know you’re already a Rock Star business owner. But you don’t have to do this all alone.
Build a team--and gain your sanity back!
This morning I was up early, enjoying my quiet solitude (halleljuah!), my coffee, and my book.
For the umpteenth time, I looked up and out of my picture window and thought to myself, "I hate this view. I miss the country. I miss all the trees." I sighed and went back to my book. My thoughts started wandering and I even started thinking about moving houses again. Then I reprimanded myself: "You just moved, silly girl. It's just one view out of one window and you only spend one hour here every day!" I pushed down my thoughts and changed course. Started looking at it from another angle. "My morning time matters. This is where I gather my thoughts and assess where my life is going. This view matters! If it's distracting to see 5 other houses, and I would prefer to see trees, doggonit, I should make a change!"
I stood up, grabbed my overstuffed recliner, and started shoving it to the other side of the room.
I took action and changed my view. On the other side of the room, I can see three trees, a lovely bench, and my kids' swing. Much better. So why didn't I move the chair sooner?
Here were my excuses:
1. I am always changing things. (I should just be content.)
2. My family will roll their eyes and maybe even complain that they liked it the old way. (People will think I'm crazy.)
3. People who visit my house will think the room was more balanced with the chair in the other corner. (I'll feel judged by their opinions.)
I have to tell you, I have a history of moving furniture. Often. When we were first married, Chris would walk in the door and I would say, "Don't be mad. I moved the furniture again." He likes things steady and predictable while I'm happiest when I'm creating, inventing, and coming up with new ideas.
Even as a little girl, I would rearrange the furniture in my bedroom. My dad would come home and say "You should have waited for me!" Nope. When I get an idea, I need to take action. Now.
I've been accused of loving to move furniture because I have control issues. And while I admit that shoving a huge piece of furniture across hardwood floors is quite satisfying, it's not about control as much as having a functional space. If something isn't working, I'd rather change it than complain about it. My parents were in networking marketing when I was a little girl, and I grew up hearing "Be positive!" I love being optimistic and looking on the bright side of things. If I find myself frustrated with a situation or a scenario, I would much rather brainstorm a solution and just CHANGE it than complain about it.
My problem is that I love people, too. And when the people in my life jokingly (or seriously) start nagging me because I'm "always" changing things or "always" moving furniture or always moving houses, I start to slink down. I better sit still. I better try to be more calm and steady. I should stop the stream of ideas in my head and just be grateful where I am.
Yes, being content is so important! But if you have the power to make a change and you can make things better in your house, your business, or your family, DO IT! Who cares if people think you are crazy?! YOU were made exactly the way you are because God made you this way! You are wired for innovation and ideas and positive change. People like you and me were sent to the planet to look at things in a different way and say, "Huh. If I move this chair, my view will be so much better! I'll enjoy my mornings so much more! I'm going to do it!" So what if people grumble a bit? They will get over it quickly. And YOUR view will be better forever.
My 9 year old saw me shoving the heavy armoire a few inches to make room for my chair, and said, "Shouldn't you wait for one of the boys to move that?" Oh honey. If you only knew how many times I've moved heavy furniture. I'm fine. I'm just fine.
I plopped down in my chair and got a huge grin on my face. THAT view is much better! Fewer houses, more trees. I can't wait until the leaves pop out in the spring! Green grass, we need you!
I grabbed my book and my coffee and sighed contentedly. Who knew such a small change could make such a huge difference?
(What do you need to change? What do you need to move around, both literally and figuratively? Make that change. Ignore the nay-sayers. Listen to your intuition. Make the change. I'm cheering you on.)
It's true. You are a busy business owner who needs a break. You need to step away from everything and re-focus, re-energize, and re-connect with your spouse and family.
If you feel like stepping away is absolutely impossible, we need to analyze WHY.
1. Do you have trustworthy staff in place?
Does your staff know exactly how to handle every scenario that comes up in your business? Do they have permission to act and solve those problems? Are they used to you stepping in and solving things? Or have you enabled them to solve problems just like you would?
2. Are you still doing all the work?
Depending on the size of your business, you may still be doing all the work or delivering the service/product. This is, of course, how every business begins. However, in order to grow, you have to start hiring staff and delegating so you CAN get away.
3. Are you constantly playing catch-up?
I talk to many business owners who just can't catch up. There are always emails and problems and projects that are unfinished. If stepping away from your company for a week breeds panic because you would fall even more behind, you need stronger systems in place. You are only one person. You need support, staff, and systems so you can see the big picture and stop putting out all the fires.
I am not trying to discourage you. No, I'm trying to shine the light on areas you can improve. I'm trying to allow you go to on vacation!
If you can paint a vision of what you want for the future, you can attain it.
If you can see it, you can chase it.
If you know where you are going, you will get there.
If you can imagine yourself packing up, leaving your company in good hands, and able to unplug for a week, then you can decide to do whatever it takes to get there.
It's all about staffing, training, and systems.
If you regularly get away from life and business, you can attest how powerful it is to get perspective and return to work more energized and refueled to take your business to the next level!
This week, our family is headed to Florida for some time in the sun and fun together. When I get back, I'd love to talk to you about joining my coaching program. If you're desperate for solid systems that allow you to go on vacation (multiple times every year), let's talk.
Every week I've been adding new private coaching clients to my monthly calendar. I can actually hear the relief in their voice when we start working together. I wanted to take a quick moment and explain what coaching can do for you and your business.
1. One-on-one coaching gives you personal attention so we can focus on exactly what you're going through.
2. One-on-one coaching tailors our time exactly to your personality and learning style.
3. One-on-one coaching gives you tangible, actionable steps to move your business in the right direction.
If you're tired of wondering if you're doing the right thing, it's time to get a business coach on the phone so you can confidently grow your business!
Which one are you?
Ramp up Rhonda:
You're at the beginning stages of your business. Sometimes you have so many ideas that you're not quite sure where to focus next. You're making money, but not enough. Your biggest challenge is needing a strategy. You want to be sure you're headed in the next direction. You need a plan and you're tired of flying by the seat of your pants. You know you're meant to do something big. You just need a little help getting there.
Next Level Natalie:
You've been in business for awhile now and you have people working for you. You're contemplating changing the name of your business, moving to a bigger location, or really turning up the volume on your marketing so you can get to the next level. Your challenges are having enough time to get it all done. You need a plan and you need it fast. You're ready to really grow, but you want to be sure you're doing everything at the right time and in the right order. You know that with a few strategic moves, your business could really take off.
Benefits of Never Alone Coaching:
1. Monthly one-on-one 30 minute calls. We'll lay out a concrete plan so you know exactly what to focus on next.
2. Personality and strengths assessment, to really understand how you're wired and how this affects the growth of your business. Together, we'll discover how to turn up the volume on what you do best so you can LOVE your business.
3. Website assessment to fully optimize your online marketing approach. You'll receive a video with feedback about your website--what's working, what's not, and what we recommend to get your business moving in the right direction.
4. SEO assessment to ensure your business is showing up online in a big way. We'll give you suggestions on what you need to improve to maximize your online presence.
5. Facebook Page assesssment to unlock the potential of Facebook for growing your business. You'll receive a personalized video with feedback about your Facebook Page so you can crack the code on marketing on Facebook.
6. 9 week Video Course to help you assess your systems. If you can create less stress, more sanity, and more systems at HOME, then you'll grow your business faster.
7. Self-paced journal to help you focus your vision and know exactly where you are headed next.
Is Never Alone Coaching right for you? Let's talk. Book a call HERE.
What is a business? A business is simply seeing a need and filling it. Having a solution for a problem.
If you sell something or provide a service for something that people need, and are willing to pay for it, you have a business.
That's it in a nutshell. When you boil down what we do, we find a need and we fill it.
How do you grow your business? Well, people need to know about your solution! You have to express that you understand their problem and clearly explain the solution. But this is complicated, isn't it? Sometimes it's hard to relate to the people we are selling to. Sometimes we don't like to promote ourselves. And sometimes we are so busy providing the solution, we actually don't have time to promote at all!
Here's where systems come in. You have to have stable, dependable systems to promote the solution to the problem that your people are facing. You can use your website, email, Facebook, direct mail, word of mouth, etc. But you can't decide to promote your business only when business is slow. Honestly, your marketing and advertising needs to be a system in itself! Do you have a repeatable process that is a checklist that you complete every single week?
If you don't have enough people seeking the solution that you offer, then focus on your marketing. Focus on improving your messaging. Make sure you are speaking to the need that your customer already knows they have. They have pain--and you have the solution. Simply put, that is marketing and advertising.
If you need some feedback on your marketing message, for a very limited time (only until February 5th) I am offering website and Facebook Page assessments. Book a 30 minute call with me here and for only $97, I'll get you my honest, knee-jerk reaction to your website and Facebook page. You'll come away with actionable items and steps to tweak and improve your messaging and your marketing. Normally, I charge $300 for this assessment. But I feel very strongly about you getting this done. So grab your time slot (it must be booked before February 5th) and take advantage of this super low price. Only $97. Here's the link again: https://www.neveralonebusinessservices.com/coaching-call.html
Let's make sure you're speaking your customer's language. Let's make sure they clearly understand the solution you provide to their problem. Let's do this together!
I have to tell you a secret. My kids are the motivation for streamlining and systematizing my business. They are the reason I hire staff and spend so much time training them. They are what drives me to learn new technology to simplify my systems.
You see, when I first started my business, I did everything. I taught piano lessons, I scheduled the lessons, I tracked the tuition, I hired the teachers, I bought the books, I scheduled the meetings, I did the advertising, I rented the recital hall, I printed the programs, and I even designed curriculum and wrote exams for my students. (The only thing I didn't do was make the ice ring for the recital--one of my teachers volunteered to handle that. How nice.) After I had baby #3, I realized there was no way I could continue at this pace. Something had to change. I scaled my company back a little, and then had baby #4. I felt stuck. I didn't want my company to stay small, but I also didn't want to put my kids in daycare and work all day long. It was time for big changes. I started ruthlessly researching and reading dozens of business books. Two books changed my life forever.
"The E-Myth, Revisited," made me realize that I had started my business because I am wired to be an entrepreneur. However, by running every detail of my business, I had hamstringed myself into a position of never being an entrepreneur again. I was so busy running the day-to-day operations that I couldn't create new ideas for growth. I couldn't add new programs when I was so busy maintaining what I had started! It was time to put really strong systems in place so I could scale my business and finally grow (without more stress).
When I read the book "The Four Hour Workweek," I was challenged to think about my purpose in life. If I could clear all the stress and the tasks, what did I really want out of life? I realized that my children were my inspiration. I longed for more quality time with them. I hated that I was constantly working and always stressed out. I wanted to be the best mom possible. I wanted to take them on vacations. I wanted to travel and show them other parts of the country--and even other parts of the world. In my mind, I created a vision for my life where our family could be together more often, having fun and learning together. And this is what motivated me to completely change my business model.
Now, our family takes multiple trips every year. We spend full days at museums or the mall. We go out to eat, laugh, and go to the movies. We are rich in time. For time wealth is really what matters, isn't it?
When I got serious about growing my business, I hired my first administrative staff member and wrote my operations manual. I documented everything I did to get a student, enroll a student, and get that student started with a teacher. I wrote training manuals. I spent hours putting my brain onto paper so someone else could do what I had been doing. Little by little, as I could afford it, I increased my admin's hours. I focused all my efforts into learning about marketing. I realized that if I could be good at marketing, then my business could finally grow.
Because I wanted quality time with my kids, I was ruthless with my schedule. I determined when I would work and when that time came, I didn't waste time. I was super focused and I got more done in 6 hours than most people do in a couple days. When tasks popped in my head, I jotted them down, but I didn't deviate from "mom-mode." I begged a friend to watch my kids one day a week so I could focus on marketing and growing my company. I felt a drive deep inside. My motivation was my kids.
As we enter a New Year, so many of my business friends have been sharing with me that they want more intentional, quality time with their family. How do you accomplish that? By putting more systems in place.
Want more quality time with your family? Here are goals to run after:
1. Hire staff and train them properly.
It's not enough to hire people if you can't trust that they will do things correctly. Spend several weeks in training and you'll be able to step away from tasks that are currently consuming you.
2. Document everything.
Is it time-consuming? YES. But once it's done, it's done! Write everything down that you usually do. Every step. Make checklists. Don't skip anything. Imagine if you had to have surgery and were out of commission for a week. What needs to be written down so someone could step in and do the work that you usually do? Use this motivation to do a brain-dump so you can finally create an Operations Manual.
3. Create your weekly schedule.
If I don't schedule time with my kids or time with my spouse during my week, it just doesn't happen. Appointments get scheduled. Emergencies arise. People need me. It's just a reality. The important things get squeezed out by the urgent things. I have to be super intentional about my time and make my kids and spouse a priority. My desire to be the best mom and wife possible is what drives me to keep improving my schedule. I check in with each kid and ask them what they need from me. Sometimes I'm surprised by the answer. It's often more simple than I imagined. Mostly, it's just a request for more quality time without distractions. I go on coffee dates with my kids. I listen to them. I even schedule meetings with them! I call them "Mentor Meetings," because I want to spend their childhood being their mentor and guide as they grow into the person God designed them to be.
My kids keep growing and changing, so I keep assessing what needs to be changed and improved. We never "arrive" at a perfect system or schedule. But when I look back 9 years ago, I remember a crazy-busy, stressed out mom. Today, I'm fulfilled and doing what I love. I have lots of time with my kids. And I actually like being with my kids. (They are turning out to be great human beings!) I feel blessed to be their mom and I realize that in only 9 years, they will all be graduated. The days may be long, but the years are definitely short. I want to maximize the time I have and be intentional about my time.
Maybe you've been meaning to add more systems or staff to your company this year. Best way to implement those changes? Keep your kids as your motivation. I'm cheering you on!
About the Author
Hi, I'm Jen Hickle!