You’ve been creative. Thought outside of the box. Pivoted. Been creative. This has been a hard year but YOU have triumphed. You’ve persevered. You’ve pressed on.
The world collectively holds its breath, wondering what 2021 will bring. It can feel scary to make plans when you’re just trying to survive today.
You pull out the Christmas decorations, go through the motions, and wonder what next year will bring.
You grab a calculator again and try to estimate what you have, what you need, and if you can get there.
Things are uncertain but this I know for sure: music will never die. It can’t.
It won’t. In fact, in hard times, even more beautiful music flows because we need it.
I saw the economy crash in ’08 and my neighborhood cleared out.
Families abandoned their houses as everyone lost their jobs.
It was terrifying for a small business owner. I read the headlines and went to work. I knew I had to do MORE marketing and find the RIGHT people. And it worked. We grew that year!
No matter what happens in 2021, you CAN get new clients. There are plenty of people who want and need music in their life. NEED an activity for their kids. NEED the therapy from playing an instrument or singing.
So don’t stop your marketing. Don’t put your foot on the brake. You can let up a little for the holiday season, but get ready to hit it full speed in January!
Our BEST recommendation is Google Ads for January.
Why? Because if people are already searching for music lessons, then they are already pre-sold and ready to buy. Facebook is a bit of an opinionated mess right now. While we still recommend advertising on FB, if you are going to choose only one, choose Google Ads! We will write your ads, manage the bidding, manage your clicks, and send you reports so you know what’s happening.
Limited offer! Our best of the year: Sign up in December and don’t pay anything until January! We will get you all setup and ready to roll for the new year so you can hit the gas and get NEW STUDENTS during January, one of the highest enrollment seasons of the year!
We are here to support you through the highs and lows of business. Just reply to this email to set up a time to talk to Chris. Mention this post for December Google Ads for FREE!
Chris & Jen
About the Author
Hi, I'm Jen Hickle!