Websites are like cars. There are outer, visible parts that you can see, and there are vital parts “under the hood” that aren’t seen, but are vitally important.
SEO is the “engine” of your website and allows potential clients to find you online! If your SEO isn’t properly hooked up, your website will fall to page 2, 5, or 8 of Google and the people who are searching for you won’t find you.
It’s not enough to have a beautiful website if no one can find you! You need to make sure that your website is “Google friendly” and that’s why you need SEO.
Now, unfortunately, the essential elements of SEO are always changing. Fortunately for you, we have made it our mission to stay informed so your company gets exactly what Google wants, so your site is ranked higher and your potential clients find you!
What is SEO?
SEO is simply the ability for Google (or other search engines) to find your website. Remember that your clients won’t be searching for your company’s name (because they don’t know you yet!). Instead they will be searching for what you do.
For example, if you own a bakery, they will be searching for “cupcakes” or “cakes.” If you’re a dentist, they will be searching for “dentist” and the name of several towns near you.
SEO is not something you fix and forget about. Google is constantly changing the rules of the game (so scammers can’t ruin it for all of us) so we have to continually be staying on top of what is expected and what is best practice. If you’re not super techy or if you’re just a really busy business owner, this can feel like a huge burden to add to your already full To Do list. However, it is really essential that every single month you take the time to check on your website’s rankings. You can do this by googling your key words and the cities that you draw from. Make sure your rankings are improving or holding strong and not dropping.
If you just don’t have time for this, we can help. You can choose monthly hosting support and we will check on your website’s rankings and send you a full color report each month, so you know how your site is performing. You can breathe a sigh of relief because we’ll take care of it. But we’ll keep you informed, too. Most SEO firms take your money every month, but you have no clue what they are doing or how your site is doing. We’ll make sure you know exactly what’s happening.
You need to get found on Google so you can make a difference in the world. People are searching for you--can they find you?
About the Author
Hi, I'm Jen Hickle!