How to Clarify Your Message

My studio in 2011 when we first moved in...

I vividly remember walking through my new space, gazing at the empty rooms, and fully feeling the potential of my new space. That lovely feeling soon evaporated into stress and worry as the impending first lease payment came upon us. On paper, the numbers and potential looked good, but in reality, we had fewer than 100 students and we couldn't even pay the bills.

I chatted with a friend who had told her friend about my music school. This lady confessed that she didn't understand my website. It was confusing and sounded like I was talking to current students, not prospective ones. It was hard to navigate and I had upcoming events on the homepage. As soon as my friend shared this, my face flamed in embarassment, but I knew she was right.

I worked really hard (and researched a lot!) to figure out how to change my website messaging. I hired two business coaches and learned about SEO. I was actually in Colorado visiting my brother when my site finally showed up on page 1 of Google for music lessons in my area. I whooped with joy, and thankfully, my sister in law acknowledged, "That's a big deal!" with a smile and knowing nod, and validated my excitement.

Over the next year, this new front-page placement on Google, plus the correct messaging on our homepage, changed everything. The phones began to ring. Emails requesting more information poured in. We started filling up those rooms. The numbers went up, and so did my hope.

Are you sitting on huge amounts of potential? Do you KNOW you could make more money if you could just activate the right formula or messaging and marketing? Maybe you've tried several things and it seems like nothing is working. I want you to check out this week's video. I have a fun exercise that I want you to try.

Here's the deal: Clarity can change everything.

It did for me, and our clients inside the Inner Circle are reporting the same thing. Sometimes you're just a little too close to your business and you need a little outside help. Check out the video. (And while you're there, subscribe!)

Next week we'll talk about Communication, and how to get your message out there in a bigger way. Until next time, keep going. You never know how close you are to fulfilling your purpose and changing your life forever. 

Our studio, 500 students later...

Congrats to Daisy!
​She won a free hour of coaching with me in our Inner Circle contest this week!