Picking the pictures for your website is one of your most important jobs. Your reader will subconsciously relate to the images they see. I can’t tell you how many times people have called my music school (www.rogersmusiclessons.com) and told me that the students look so happy!
That’s exactly what I wanted to covey.
Our school is a fun place to take music lessons and I want every parent to “feel” that when they visit our site.
Both your words and your pictures should make your ideal client say, “That’s me! I want that!”
Your website should have words that resonate with your future clients and with what they want. This isn’t a time to brag about yourself, but rather to appeal to what they are looking for. Avoid stock photos (they look too perfect) and instead use real photos of real people you’ve worked with! Use words that resonate with what they are hoping to achieve after working with you. Focus on what sets you apart from your competitors and what benefits the client will receive when they work with you!
HINT: It is worth the expense to hire a professional photographer to get professional pictures! You can pay them or swap services—just get it done!
About the Author
Hi, I'm Jen Hickle!