Dear business owners…
I see you with your tight smile. I see your tense shoulders. I see you saying things are “great, great” when I know it’s been a hard year.
You’re not where you want to be, and you don’t want to show it. Everyone else has great success to celebrate—a new building, a new milestone, record sales, a new location.
But let me tell you this: You are not alone in your pain. Every single person walking around you is shouldering pain and disappointment, too. They had to fire someone this year. They have mounting bills. They didn’t reach all their goals and they are comparing themselves to someone else and feeling like they are falling short.
We have all seen success and failure this year. We have surpassed some goals and others are still in a notebook from last year. We have all had struggles with our health, parents, kids. And yet we all try to put on a brave face. Things are “good, good. Yep, going good.” Until you peel back the layers. Because there is always “hard” under there, too. Always. If you’re a human being walking the face of the earth, I don’t care who you are, you experience good and hard at the same time.
And this is my message to you: Keep on going.
Don’t give up, lie down, surrender. Don’t believe the lies that your work doesn’t matter. Don’t believe the whispers that you aren’t good enough and this will never work out.
Because I SEE how far you’ve come. Your trials have made you so much stronger.
And even if you’ve hit those huge milestones and you are celebrating, I know the sacrifice that has accompanied you on the journey. The stress and late nights, the money spent, the staff you hired and trained and sometimes let go. I know you’re tired.
But don’t you see that it’s worth it? Because of you, kids are making music. Kids are learning to dance. Kids are making art. Because of you, their life is forever changed. The lights were turned on in their world. Behaviors went down. Parents sighed in relief. Teachers saw the change. Because of you.
I know we all get so consumed by our own lives and the ups and the downs, but zoom out. Look at the jobs you created. The people you loved. The lives you changed. Yes, even if that student stopped lessons to pursue soccer or football, you showed them the love of music. They’ll never view a concert the same again! “I tried that,” they’ll say, for the rest of their life. “It’s harder than it looks.” You gave them an appreciation of our craft! Our love! So any enrollment, and any kid who joins and quits, is worth it, don’t you see? Because it made a difference to that one person.
Today I want you to view your life a little differently. Forget the total student enrollment for a minute. Forget the spreadsheets and the Quickbooks balance. Just SEE what you created and what you are doing in the world!
Because I see it. I know. And I’m cheering you on.
A couple people asked me this weekend, "Are you more passionate about your music school or Never Alone Business Services?" and I answered, "Neither. I'm passionate about encouraging and inspiring people. Whichever vehicle I use doesn't really matter. I just love people. I love coaching. I love consulting. That's why I'm here."
One person remarked, "You found your purpose."
Yes. Yes, I did.
We have been at the Music Academy Success conference all weekend! We brought Sierra to help with our booth. So great to see so many clients, hug them, and celebrate their successes from the last year! We have made connections with so many people and we are excited to help them with their website, SEO, Google ads, Facebook ads and more in the coming year!
One of my coaching clients went from 200 students to 400 students in one year! They were close to closing their doors and declaring bankruptcy. We worked together throughout the year and she threw herself into turning things around. So proud of her!!
Another client went from just a handful of students to 200 students in one year! We are honored to be a part of it--we built his website, run his Google ads, and run his Facebook ads!
A few clients are going through divorce or a death in the family. They are dealing with kids and ailing parents. It's been so good to connect and hug and just encourage them.
Another treat was hearing Randi Zuckerberg speak (yes, Mark Zuckerberg's sister, founder of Facebook). She was funny and entertaining and inspiring! I was able to speak with her at a meet-and-greet and give her a copy of my book, Happy Kids, Growing Biz. She is a huge supporter of women entrepreneurs and loves promoting work/family balance. She said she would read it on the plane! Whoo hoo!
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About the Author
Hi, I'm Jen Hickle!