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June 11th, 2016

6/11/2016

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The first time I heard about a "Shock and Awe" packet at a conference, I thought it was a French word: "Chaquenau." I started scribbling it down, thinking, "I need to Google this!" Then my husband elbowed me and mouthed dramatically and slowly, "SHOCK and AWE."
"Ohhhhh," I said, and sheepishly crossed out my mistaken French word.

A Shock and Awe Packet is basically a print version of your website. It's information in full color on glossy paper and put into a beautiful, glossy folder. It's mailed out to prospective customers to "shock and awe" them. I also like to call it a "Wow" packet beause it's meant to WOW your future client.

Guess what's overloaded right now? Your email inbox.
Guess what is empty and being ignored? The mailbox at the end of your driveway. 

You want to get attention? Mail someone a letter or a packet! NO ONE is doing it!

Yes, I have my beef with the post office, too. They are slow, incompetent, inconsistent, and downright frustrating. But I will push that aside to get the attention of my prospective client.

How are people finding your business? Most likely online. Everyone has a smartphone and they are Googling you or finding you on Facebook. But when they scroll past you, or they shut their browser, they also forget about YOU.


Sooooo, when we put a packet of information in the mail in a beautiful glossy folder, it stays in their kitchen! It stays on their desk. It's hard for people to throw away something so nice. They think, "I better hold onto this." Or, "I've been meaning to call these people. I'm going to put this RIGHT HERE so I remember."

We build Shock and Awe packets for music schools all over the country. It's easy to order. Just email us and we'll get started right away!
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    About the Author

    Hi, I'm Jen Hickle!
    I've loved business since I was a young teenager. I never wanted the corporate life, the commute, the rat race. Instead, I choose to take the backroads.We work at home and unschool our 4 kids. We travel whenever we can and have started multiple streams of income.

    ​You can read more about our story
    just request your free sample of my book, "Happy Kids, Growing Biz."

    I know what it's like to run a business and to feel completely alone. I know the feeling of too much to do in too little time. And that's why our full time mission is helping small business owners with marketing, systems, and hiring.
     
    Schedule a complimentary call for more information.​​

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