On Friday night, being the wild party people that we are, my daughters and I went shopping at Target for school supplies. I don't know about you, but those new notebooks and binders and pencils make me soooo happy! Yes, we homeschool, but it doesn't mean we don't need new school supplies--we just aren't slaving over the list from the district, muttering to ourselves, trying to find the exact right 3 pronged folder! We are like frolicking deer, dancing through the aisles, exclaiming, "Oh! We need these pens! Look at these notebooks for 99 cents! Don't we need more of these?"
When we got home, the girls organized their stuff, decorated the front of their binders, and my 11 year old grabbed her laptop and said, "Give me a topic. An animal." And then she proceeded to write a little research paper on monarch butterflies! I'm telling you. Homeschooling is weird. But also awesome.
So whether you're starting school or waiting for Labor Day, we are all in the mood and even though we still have lots of summer fun planned for this month, we are definitely chomping at the bit for the new semester to begin!
To add a little fun to our month, I'm doing a Free Challenge called Grow Your Business Using Facebook Groups.
It's free. You just have to request to join our Free Facebook Group, "Creatives Growing a Local Business," HERE:
Listen. Marketing a local business is different than marketing an online business. I've taken all the courses. Watched all the webinars. Tried all the things. But that stuff is different than selling to clients that are local to you or promoting a brick and mortar location! I've wasted a LOT of time and energy on trying to learn stuff that did not work for my music school.
But I've found a few nuggets of gold that DO work, so I'm going to share them with you.
The Challenge begins Wednesday, August 7 and will be 3 days of power packed content and Q and A's so you can get the answers to all your questions. Everything is happening IN that free Facebook group (which, duh, is because we are talking about GROUPS).
You've probably noticed that it's hard to get engagement and eyeballs on your business Facebook Page (it's 100% possible and I teach the strategies in our Inner Circle, but it's still HARD and takes money) but Facebook looooooves promoting groups and it's a fabulous way to grow community and connection so people will buy from you! Woot!
So come hang out with us. There will be fun and prizes for those who participate, cuz that's just who I am. I like a fun competition.
Every time you comment, you'll be entered into a drawing.
ONE person will win a free month's subscription in to our Never Alone Inner Circle.
Others will win a free copy of my book, "Happy Kids, Growing Biz," and just for being in the group, you'll get an advance copy of my NEW book, which is all about how to use the power of online marketing for your local business. (Yes! Finally I'm speaking up about this. Soooo important to nail the difference in types of businesses and use the RIGHT strategy for your local business.)
If you're a coach or consultant, this info is NOT for you. That's a different strategy.
If you're an MLM, this is not for you either. You have your own strategies.
If you are selling appointments or services and are reaching a LOCAL crowd of people, I've got you covered. That's my expertise and that's where we will be focusing.
I'm obsessed with Facebook. I am. I KNOW it's where the people are hanging out, so I research FB strategies every single day. Our music school enrolled 7 students in ONE weekend and all I did is run a Facebook ad and test out some new FB video ads! (And YES, I used Groups as a part of this strategy!)
We surpassed our goal in July and enrolled 30 new students! In one month! All from Facebook and emails. Seriously. We didn't do anything else! No radio, TV, newspaper. All too expensive and ineffective for my school. I'm just leveraging the power of Facebook and using strategic emails to compel people to call us or stop by for a tour. And it works!
Anyway. If any of this is interesting to you, you have nothing to lose. Join the group, hang out, try some new strategies, and get those new clients!
If summer has been quiet or depressingly slow for you, it's almost fall and that means business will pick up! Yahoo! Let's be ready for the rush and on our toes, ready to rumble.
Let's do this. Together.
Find this group. Ask to join. It's free.
Fun, Entertaining, Encouraging Stuff You Might Have Missed This Week:
Chris and I talked about homeschooling our kids and what really matters to us and the measuring stick we use to know whether we are failing or not.
Find that here:
I went on a fun rant about motherhood and working and fall schedules for busy moms here. It's almost an hour long, so just fold your laundry or something while you watch. We can hang out together and laugh a little:
I put all of our best videos on YouTube, so if you're a YouTube person, subscribe here! (Help me out- I have a pathetic 15 subscribers!)
About the Author
Hi, I'm Jen Hickle!