As our clients want to harness the power of online marketing, a question I hear regularly is "Should I pay for Facebook ads or Google ads?" This is a great question because many of the small businesses that we work with may not be in a place to pay for both.
Maybe you've discovered that newspaper ads just aren't working anymore.
Maybe you tried that expensive billboard and nothing happened.
Maybe your numbers are down this fall and you're feeling discouraged and just aren't sure what to do next.
We get it. And you're not alone.
But sitting and stewing and worrying isn't going to solve the problem. It's time to get strategic and put your marketing money in the right place.
Your secret weapon is your website. And driving more traffic to your site is the KEY to a healthy, growing, stable business. Now, which one should you choose? Google Ads or Facebook Ads? Both can be effective, but let's break this down.
Ask yourself these questions:
1. Are people already searching for what you do on Google? If people are already coming to you because of your website, let's throw more gas on the fire. Paying for Google ads with the correct strategy from Chris, who is a Google Ads expert (not just setting them up yourself or using a Google rep) can bring you warm leads that are ready to convert to clients. I love Google Ads because it's "pay per click" and you won't just waste money every month. When you sign up for Google Ads with us, you will also get Google Remarketing, which makes your ad pop up on various platforms (like YouTube and the weather app), so your clients will say "I see you everywhere! It must be a sign that I should sign up!" Remember that Google reps want your money, so they may or may not know how to tell you the best strategy for your specific business. Also remembering that using Google Ads Express is a great place to start, but you are paying way too much per click and you can definitely get more leads for the same price.
2. Are you a local business that has a very specific radius of where you draw people? If you own a local business like me, I know that people will only drive so far for music lessons. I know which specific towns will sign up at my school and which town will snub their noses at traveling north on the freeway to get to us. Facebook is a fabulous tool, because we can be very specific with our targeting. Strategically writing ads that convert and knowing which days of the week to run them, is key. Just posting on your page will not bring in new clients. Doing Facebook lives will not bring in new clients. Those are great things to supplement your ads with, but ads are foundational and cruicial to attracting local clients. We can do the back-end, techy stuff so you can focus on just posting the fun pictures of your clients and the funny stuff that is engaging.
I've heard MANY people who have gotten burned from Facebook ad strategists. We only work with local, service-based, appointment-based clients. We will not build long funnels with webinars. That's a different kind of business. Make sure your FB ads provider really understands your business and has been running Facebook ads for clients for several years. Don't let them experiement with your money!
If you're ready to pull in more clients in a strategic, consistent way, let's talk. We can schedule a phone call and listen to your specific situation. Then we will craft a plan that will work for YOUR area and YOUR business.
Warning: There is no need to run ads if your website isn't already working. If your website is not responsive to cell phones and iPads, if it's out of date, if your pictures are old, then we need to fix that first. You won't hear a Google rep or Facebook rep say this to you, because they just want your money. But we refuse to let you waste your hard-earned revenue. Let's get your website right first and then we will fan the flame and get those new clients in the door!
Here's the link to request a phone call. We can't wait to talk soon!
As I've worked with a lot of clients over the years, I've heard one tiny voice sheepishly ask, "Is it actually greedy to want to earn money? Is there something wrong with me?" If this is something you've ever asked yourself, check out the video this week:
About the Author
Hi, I'm Jen Hickle!