Where to focus in December

​We have been eating turkey, sweet potatoes, mashed potatoes, and stuffing for days! YUM! I deliberately made extra food this year because I LOVE the leftovers.  I hope you had a wonderful Thanksgiving weekend!

We got our tree up, the stockings hung, and Christmas music has been fully (and officially) unleashed!
(I was sneaking it in, but now it's officially "allowed," according to my 17-year-old, who insists that it is only allowed after Thanksgiving. This makes me laugh because after teaching piano for 20 years, everyone knows we start the Christmas music in October!)
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Minnesota is currently locked down with all gyms and eat-in restaurants closed down again. Schools are mostly online. Activities and concerts and social gatherings are all "paused."
I wanted to be angry about it, but truthfully, I'm grateful for everything slowing down at Christmastime. It's a chance for some self-care and catching up on reading the stack of books that are piling up on my nightstand and in my Kindle app.
I'm enjoying the glowing Christmas tree and the blazing fireplace in the dark, quiet mornings. I'm taking time to pray about my business and ask the Lord what He wants me to do in 2021. This December will be noticeably different from years past, but I am grateful for the slowing down so I can find my center and have clarity for the New Year.

You may notice sales slowing down in November and December. THIS IS NORMAL. Don't panic. Instead, enjoy the slowdown and prepare for January! I cannot stress this enough: work on your January marketing now and you will have a profitable January. (January is a huge response month and if you are prepared, you can pull in lots of new clients!)

Where to focus in December:

• Write emails and schedule them to go out every Tuesday in January (done for you examples have been posted in the FB group)
• Write your FB ads now and run them for the entire month of January  (done for you examples have been posted in the FB group)
• Get good pictures ready for both your emails and your Facebook ads 
• Make sure you hook up Instagram to your Facebook page so your ads are running on both platforms
• If you are grossing more than $10K/mo, sign up for Google Ads--the most effective way to capture those leads who are already searching for you!
• If your email list is a hot mess, get organized, or hire a VA to help you! (get your list of VAs here: https://www.neveralonebusinessservices.com/virtual-assistance.html)
• Join the Funnel Fix program so you can work on your marketing strategy, your copy, and your funnel! Request more info here: www.jenhickle.com

Just like an apple tree takes years to grow and produce fruit, your business will take years to grow, too. Faithfully water it and provide it with sunshine and be patient! Keep taking action but don't expect immediate fruit.
These things take time.  

Do what can, with what you have, where you are. Take baby steps in faith and believe that your efforts will pay off!

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