Day 3—Give Value, Entertain, Engage on Facebook
We have to understand our audience to connect with them. If you are getting no likes on your posts, it’s because no one is seeing them. We have to build up the river torrent of engagement to raise the reach of your entire page.
Facebook wants to give people what they want and what is interesting. We can start by sharing content from other pages.
80/20 rule at first. Share 80% from other pages, see what resonates and engages. Then 20% of the time, share your own results, clients, products, behind the scenes, and 1x per week, run an ad to ask for the sale.
Facebook LOVES video! Can you challenge yourself and go LIVE on Facebook? Bonus points if you do this today!
On Instagram, have fun with photos and filters. Share your story, one piece at a time. Share what you believe in. Share daily. Give something different than Facebook. (If you do a video on FB, show behind the scene photos on Instagram)
Homework:
Who is your Ideal Client? Who is buying your services?
Men? Women? Parents?
What are their ages?
What makes them laugh or resonates with them?
What is your headline for an ad? It should be a question and something they are already wondering, worried about, or thinking.
If you dare: Go Live on Facebook!
Is Instagram right for your business?
Go find 5 pages that are huge that match your ideal client. You can share content from these pages to ride off the river of engagement.
Day 1 content
Day 2 content
We have to understand our audience to connect with them. If you are getting no likes on your posts, it’s because no one is seeing them. We have to build up the river torrent of engagement to raise the reach of your entire page.
Facebook wants to give people what they want and what is interesting. We can start by sharing content from other pages.
80/20 rule at first. Share 80% from other pages, see what resonates and engages. Then 20% of the time, share your own results, clients, products, behind the scenes, and 1x per week, run an ad to ask for the sale.
Facebook LOVES video! Can you challenge yourself and go LIVE on Facebook? Bonus points if you do this today!
On Instagram, have fun with photos and filters. Share your story, one piece at a time. Share what you believe in. Share daily. Give something different than Facebook. (If you do a video on FB, show behind the scene photos on Instagram)
Homework:
Who is your Ideal Client? Who is buying your services?
Men? Women? Parents?
What are their ages?
What makes them laugh or resonates with them?
What is your headline for an ad? It should be a question and something they are already wondering, worried about, or thinking.
If you dare: Go Live on Facebook!
Is Instagram right for your business?
Go find 5 pages that are huge that match your ideal client. You can share content from these pages to ride off the river of engagement.
Day 1 content
Day 2 content