Day 4—Your Website and Online Presence
Your website is the hub. People will find you on FB or Instagram, but we want them to get to your website.
We can’t lose them in confusion on your website!
Today, we are going to talk about finding 10 benefits that your clients would want to see to choose you or work with you.
You will use these benefits on Facebook and Instagram and Google AdWords! You may already have these on your website. If not, they should be on your home page!
People want to: save time, save money, make money…what benefits do YOU offer? What problem do you solve?
Sometimes we are too close to what we do, so go back to your friend, spouse, or clients and ask them! You can ask your clients: “What were you feeling before you found me? What are you feeling afterwards?” (This generates GREAT testimonials! Add these to your website and share them on Social Media!)
Google AdWords is a way for you to PAY for people to find you when they are using Google to search for you. This is the fastest way to pop to the top of page 1. SEO is how we grow your organic reach. <show>
Concentrating on what your clients are searching for and reflecting that will make your ads perform the best!
Then, highlighting your benefits will make them click and contact you!
Homework:
*Share in the group your top 10 benefits and help each other list more benefits!
Your website is the hub. People will find you on FB or Instagram, but we want them to get to your website.
We can’t lose them in confusion on your website!
Today, we are going to talk about finding 10 benefits that your clients would want to see to choose you or work with you.
You will use these benefits on Facebook and Instagram and Google AdWords! You may already have these on your website. If not, they should be on your home page!
People want to: save time, save money, make money…what benefits do YOU offer? What problem do you solve?
Sometimes we are too close to what we do, so go back to your friend, spouse, or clients and ask them! You can ask your clients: “What were you feeling before you found me? What are you feeling afterwards?” (This generates GREAT testimonials! Add these to your website and share them on Social Media!)
Google AdWords is a way for you to PAY for people to find you when they are using Google to search for you. This is the fastest way to pop to the top of page 1. SEO is how we grow your organic reach. <show>
Concentrating on what your clients are searching for and reflecting that will make your ads perform the best!
Then, highlighting your benefits will make them click and contact you!
Homework:
*Share in the group your top 10 benefits and help each other list more benefits!